Since we have been working mainly with small and medium-sized businesses for years, we know what troubles them the most. Lack of time and finances. Today, however, artificial intelligence (AI) is more accessible than ever before. It’s no longer just a mysterious “black box” reserved for large corporations with huge budgets – AI can effectively help small business owners as well. Whether you have an e-shop, a startup, or a small local business, AI can help you achieve better marketing results without spending thousands of euros. 

Why Should Small Business Owners Pay Attention to AI? 

AI saves companies not only time but also a lot of money. To some extent, it can replace a marketing department or even a marketing agency. It increases the efficiency of marketing campaigns, helps better target ads, and can also improve customer communication. But we don’t want to be just theorists, so we’ll show you several concrete ways you can implement AI right after reading this article. 

1 Custom Content Creation Using ChatGPT 

For small business owners who don’t have a quality copywriter to create content for them, AI tools like ChatGPT are a godsend. With it, you can generate texts for your e-shop, SEO descriptions, blog articles, social media posts, or even emails for newsletters. Whatever content you need, you can have it in just a few seconds. 

For example, if you have an e-shop and want to write an engaging article about the benefits of the products you are selling or promoting on sale, ChatGPT can create a structured article based on your input, which you only need to fine-tune and adapt to your style. 

2 Creating Your Own AI Assistant or Mentor 

Another benefit of ChatGPT, and one that few business owners take advantage of, is that you can create your own assistant tailored to your needs. Whether you need a marketing coach, brainstorming partner, or content planning assistant, AI can be your reliable helper. Just a few clicks (ChatGPT will guide you through the process), a few inputs, and you have a mentor who can replace a whole range of consultants. 

For example, if you are a freelancer and want a constant dialogue partner who helps you generate new ideas for your campaigns, checks your texts, or provides feedback on your marketing plans, you can create an experienced virtual expert in your field and spend hours discussing specific topics and solutions. 

3 Graphic Design in Minutes with Midjourney 

Graphics are as important to marketing as quality texts. Don’t have the budget for a professional graphic designer? AI tools like Midjourney, and now also ChatGPT 4 (DALL-e), allow you to create visual designs and creatives at minimal cost. They are ideal for quickly creating images for social media, banners, or even logos. Advanced users can even create complete graphics for larger campaigns. 

Imagine you are a local coffee shop and want to create a series of visuals to promote your new seasonal drinks. With Midjourney, you can prepare creative designs in just a few minutes that attract customer attention. 

4 Market and Competitor Analysis 

Keeping track of what your competition is doing is crucial to identify your strengths and find ways to be better. AI tools can quickly search the internet, gather data on trends, and analyze what works and what doesn’t in marketing. The result can be practical recommendations that you can immediately put to use. 

For example, if you sell clothing, AI can analyze reviews of your competitors’ products and find out what customers are missing. This allows you to better adapt your offering. 

5 Automating Customer Service 

This is a solution that can really save you several hours a week. Even without a large team, you can provide top-notch customer service. AI-powered chatbots can handle customer queries in real-time, 24/7. Many questions can be resolved faster and better than you could, and the more complex ones can be directly delegated to you. 

An online shoe store can use an AI chatbot that instantly answers questions about product availability, prices, or delivery times. 

6 Price Optimization and Ad Targeting 

Pricing is a critical aspect that few people master as well as they should. For e-shops, proper pricing and ad targeting are essential. AI can help analyze which products are selling best, suggest dynamic price adjustments to reflect market conditions, and provide better targeting of ads to the right audience. 

Try using automation in your Facebook campaigns. Even if you’ve never created an ad on Facebook, with the help of AI, you can do it today. AI analyzes ad performance and optimizes them so you can get the most out of your budget. 

Who Can AI Replace for You? 

  • Copywriter for content creation (ChatGPT)  
  • Marketing Coach or Mentor (ChatGPT) 
  • Graphic Designer for visuals for the web and campaigns (Midjourney) 
  • Analyst for market and competitor analysis (AI tools) 
  • Customer Support (AI chatbots) 
  • Specialist for Pricing and Ads Management (AI optimization tools) 

Conclusion 

AI is no longer just for professionals and trained specialists. Even an ordinary person, or a small business owner, can benefit from what it offers – from quick content creation and automated ads to generating visuals and personalizing marketing. 

Our advice? Don’t be afraid to invest in paid versions of AI tools. Even though it means regular monthly fees, you get much higher quality, more features, faster processing, and fewer errors, which ultimately saves you both time and money. 

Still not sure where to start? Contact us, and we can help you set up the basics of marketing, AI automation, and you can then confidently continue on your own. Just call us at +421 911 600 078, send an email to marketing@natalis.sk, or reach out to us on Facebook. And remember, your first consultation with us is always free.