NATALIS introduces Lite Results

Reporting is one of the key marketing tools for casinos and betting companies, and a quality reporting system is an essential part of it. However, in practice, we increasingly come across the fact that existing reporting tool or affiliate system solutions for iGaming are too expensive for Slovak online casinos. And we’re not surprised—even we were shocked by the current monthly license fees, and we’ve been in this business for decades. Yet we’re not talking about complex software for operating a nuclear power plant—and over the past few years, the top solutions have seen only minimal changes in functionality.

Why Lite Results Was Created

Our company originally started by providing IT services for a sportsbook and online casino. Additionally, members of our team had previously worked in iGaming companies in marketing roles, so we understand the specific needs of businesses in this sector very well. We decided to turn this experience into a business opportunity. We set out to create a high-quality software solution that, while not as robust as a full affiliate system, would be more than sufficient for the internal needs of marketing departments at sportsbooks and casinos—and at a significantly lower cost. That’s how Lite Results was born: a marketing tool that is simple, stripped of unnecessary extras, and focused on delivering the key reports that truly matter. As one of the top marketing agencies specializing in iGaming in Slovakia and beyond, we know exactly which statistics are important for marketing—and which are not.

Core Functionality of the Solution

Lite Results, developed by NATALIS, is built on the Microsoft Azure platform. It enables marketing managers to design a tree structure of traffic sources and marketing campaigns, and generate a unique tracking code, which makes it possible to monitor and evaluate their performance. Thanks to this system, the marketing team can analyze campaigns based on conversions and the quality of acquired customers. Lite Results is a web-based application, which means users can access it from anywhere—even while working remotely or from home.

Advantages Over Affiliate Programs

Traditional affiliate programs display reports primarily from the affiliate partner’s perspective. However, Lite Results offers a different and more valuable view—one that is crucial for marketers focused on evaluating the efficiency of their marketing spend. What sets Lite Results apart is the ability to deactivate specific outlier factors that skew average results—something no standard affiliate system can do. This gives you a more realistic overview and accurate campaign evaluation.

Of course, pricing is also a key advantage. As we’ve mentioned, Lite Results is significantly more affordable than competing systems, while still providing their core functionality—reporting. We developed this system with the goal of making it accessible to everyone, even smaller casinos. At the same time, we wanted to avoid rising costs with growing data volume. With Lite Results, you no longer need to calculate what to measure and what not to—you can track and evaluate all your campaigns without compromise.

Want to Know More?

Contact us and we’ll prepare a presentation of the Lite Results solution tailored to your needs.