It might not sound too exaggerated to say that last year, the world of marketing and marketing agencies radically changed. This was mainly thanks to OpenAI, which advanced its ChatGPT model to a level where, in certain, narrowly specific situations, this model can replace human work.
But what exactly is ChatGPT? It stands for “Chat Generative Pre-trained Transformer,” which represents a series of artificial intelligence (AI) models developed by the aforementioned company OpenAI. It is a deep learning model, specifically based on transformer architecture, which specializes in natural language processing (NLP). These models are trained on vast amounts of text data from the internet and other sources to learn to understand and generate human language. Essentially, you can talk to them as if you were speaking to a regular person, and artificial intelligence will give you understandable and accurate responses (though not always, of course).
What Does ChatGPT-4 Turbo Bring?
This whole “thing” moved forward by leaps and bounds throughout 2023, but its development is far from over. Already sometime in November, OpenAI announced that it would launch ChatGPT-4 Turbo in 2024, an improved version of the existing artificial intelligence. And they succeeded, as 4 Turbo recently became available, although only to paying users for now.
The most important piece of information is that it has more current information than the previous version. The GPT-4 Turbo artificial intelligence model can work with publicly available information up to the end of 2023. The previous version only had relevant data up to April 2023.
Improvements were also made to the “pain” that all previous versions of this model suffered from. They couldn’t write high-quality shorter texts. Everything was described too elaborately. The new version should be more concise and punchier. Excessive fluff should be eliminated from the texts.
How Will ChatGPT-4 Turbo Help Marketers?
And how will ChatGPT-4 Turbo help marketers? For example, by bringing significant improvements in the ability to understand customer needs and generate relevant content. Better understanding of context and nuances in language helps marketers, for example, to better analyze customer feedback and more effectively tailor their strategies to the needs of their target audience. Additionally, the tool now creates more personalized content and can handle search engine optimization. As a result, visibility and website traffic increase. When used correctly, it is also possible to achieve higher-quality interactions with customers through chatbots and automated responses.
For marketing agencies or marketers, ChatGPT-4 Turbo is more than just a tool. It is a partner that not only helps create personalized content but, with well-prepared prompts, can even come up with topics for processing or deliver ideas for a new strategy, texts, or other necessary content.
We see the use of ChatGPT-4 Turbo mainly in creating effective advertising texts and content for social media. If you need to increase traffic to your blog, this tool can generate content ideas or even write entire texts or their parts. The quality of the prompt is always essential.
We are curious to see how the “Turbo 4” will perform in our daily work. For example, it helped us create this text, and the image accompanying it was generated based on a prompt describing how artificial intelligence envisions itself.
The integration of AI in marketing is becoming broader, and ChatGPT-4 Turbo is just one of many examples of how these new technologies are shaping the future of digital marketing. With the help of artificial intelligence, marketing agencies can break out of their “bubbles” and discover new ways to progress, gain new clients, and create valuable content for them.